The most successful leaders today are characterized by a commitment to culture. Leaders of today understand that company culture is as important to success as strategy or profits. They also know the importance of values, attitudes and behaviors in shaping the day-to-day experience for their team.

John Briner believes that to be a successful leader in today’s business world, you must inspire with vision, adapt with agility, and lead with unwavering integrity that earns lasting trust.

Prioritizing culture allows leaders to create workplaces with a sense of purpose and trust. Employees will feel more empowered, connected, and engaged with their mission. The positive atmosphere not only increases morale; it drives performance, encourages creativity, strengthens retention, etc.

Modern leadership does not involve command and controlling. You can create an environment that allows everyone to thrive by creating a common sense of belonging. Leaders who put their cultures first unlock the potential of their teams and help their companies achieve long-term success.

The culture of today isn’t only part, but also strategy.